Custum Fit

Art Direction - Gregg Otis

Designer - Gregg.Otis

Instagram - @Custumfit

Content - Logo Identity, Branding, Web Design, Merch Design

THE MISSION

A New Way to Accomplish Your Fitness Goals Without Having to Search the Internet, and Following Other's Fitness Plans.

Fitness can be frustrating when you are working towards a goal, but do not know what to do and what to use while in the gym. Joel Ramsey decided to create Custum Fit to help individuals achieve their goals. Custum Fit is simple and straightforward. Joel and his trainers are looking to simplify the fitness industry, by providing comfort, while simultaneously empowering clients to reach their goals.

Simple and Straight Forward

The breakdown of Custum Fit is as follows:

 An assessment of your physical strength is the first step. 

Joel and his trainers then determine the best plan for you to see the results you have been wishing for. 

A nutritional plan is provided as well to be utilized along wiht your fitness plans.

New Fitness plans are provided weekly with the data received from post workouts from clients 

A trainer checks in with you every week to inquire if you have any questions. Also, trainers are available if you have any questions.

Custum Fit is a contract based program. Custum Fit offers a 3-month plan, and or 6-month plan. Contracts can be intimidating; Custum Fit prides itself on making people accomplish their results.

DISCOVERY

During the initial discovery briefing, Joel answered a few questions about his brand and the goals he wanted to accomplish with his visual identity and branding. We proceeded to discuss brand competitors, and long term goals which provided clarity on how to execute this job. In the discovery phase we uncovered.

From our discovery session, the stage had been set for creative work. A moodboard was created, with some of Joel’ s personal loves he wanted to include in the brand, along with long-term business goals. A stylescape was created as well, to proud a visual reality the brand may live in. By experimenting with the logos and icons, messaging, typographic systems, print examples, advertising examples, and interior photos, we are able to get a glimpse into what our brand will look like. The approved stylescape is intended to be a compass for creation.

The Logo.

Advertising